Is Marvel’s strategy a bad thing for superhero films?
The other day I came across an article whose argument was basically that the Avengers have ruined the Hollywood concept of a superhero movie. Essentially, the fact that all of the lead up movies to the Avengers were all connected-yet-separate and then there’s this big movie that tied them all together which became a huge thing. And now it’s happening everywhere. DC is doing it by bringing in Batman, Wonder Woman, and who knows who else in the second Man of Steel movie, Sony is doing it with Spider-man with two more sequels in the works and they just announced that their two spin off movies are about Venom and the Sinister Six. Even Fox is getting on board with The Wolverine teasing Days of Future Past which connects the First Class franchise to the first trilogy and have already announced Age of Apocalypse in 2016, not to mention the fact that they’re also supposedly tying the Fantastic Four into that universe somehow. The question is basically asking if the days of the stand-alone superhero movie are gone and these movies are becoming more like comic books, only a part of a much bigger whole that will only end when the money stops. Not only that, but it’s becoming the only model, and that’s a bad thing. Personally, I think it’s a good thing and for more reasons than just getting more superhero movies, which I’m all for too.
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