Do toys count as spoilers?

I wouldn’t call myself a collector of movie figures, I have a small handful of mostly Kevin Smith inaction figures and a couple Simpsons figures. Out of the package as well, I got them to display the way I wanted to, not as an investment to resell in the future. But I also have a 6 year old daughter, so I spend plenty of time in the toy aisles of pretty much any store we go to. A few weeks back I walked past the Man of Steel toys and thought to myself how much spoilers are contained in the movie toys themselves, and is that irresponsible or is it just the basic fact of marketing? If you have an action packed movie with specific setpieces, it makes total sense that you would want to play up those moments in the toys so that kids can recreate those movie moments as close as possible. On the other hand, there could be spoilers within those toys if they reveal critical plot points to savvy adults. What if there was a Marion Cotillard toy with her dressed up her League of Shadows gear complete with knife accessory before the movie came out? Or to make a prediction for a future movie, what if they have a young action figure of the old guy in The Wolverine? The other point for the toy companies is that they do often extend the line of toys out past the context of the movie. Like for example Iron Man 3 I imagine had available different versions of his armor that either weren’t really featured in the movie at all, or armors that were only featured for mere moments within the movie and never really played a large factor. If you’re someone who avoids spoilers and you have kids, or if you would have kids, do you/would you avoid the movie toy aisle as much as possible for fear of spoilers? Or if you’re someone who devours every tidbit of early information, do you dissect even the toy line for hints into the movie’s storyline? Tell me what you think? Until next time, this has been Bubbawheat for Flights, Tights, and Movie Nights.


About Bubbawheat

I'm a comic book movie enthusiast who has watched and reviewed over 500 superhero and comic book movies in the past seven years, my goal is to continue to find and watch and review every superhero movie ever made.

Posted on July 18, 2013, in Blogs. Bookmark the permalink. 4 Comments.

  1. Toys are weird nowadays. I’ve seen Dark Knight Rises action figures with Batman in some ridiculous gold mech suit and other bizarre things that weren’t in the movie but still had Dark Knight Rises branding all over them.

    • Yeah, there was a ton of weird Dark Knight toys, though that one has the excuse that there wasn’t a ton of toy opportunities, not only that but it’s a little weird to market so many kids toys on such a dark movie, same with Man of Steel. I never did see all the Iron Man toys so I don’t know how far they took that license. Thanks for stopping by.

  2. I remember seeing Titanium Man in the toyline for the first Iron Man movie. My joke among friends was that it was meant to represent Pepper Potts, but they got a little off-model…

    It’s weird, toylines for movies seem to have a peculiar mix of spoilers and misinformation. There are definitely times when a toy gives something away; I’ve seen more than a few news articles broken by a character showing up in the toyline without being announced. I don’t make a conscious effort to avoid the toy aisles, but I don’t really seek them out either. If I collected movie toys, I’d probably collect only after I saw the film.

    • I imagine it’s a tough balance for the toy companies. They want to have figures that remind people of the movie so that there is that connection, but they also want to have enough distinct individual elements to create a full line, which isn’t always possible especially for movies that may only have one hero and one villain.

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